Boldness in Business: Watch the film of the Bynum Tudor Lecture

5 June 2018

On 22nd May 2018 we heard from Kellogg Bynum Tudor Fellow Lord Bilimoria CBE, the Founder and Chairman of Cobra Beer and Chancellor of the University of Birmingham who delivered the Bynum Tudor Lecture entitled, ‘Building a global beer brand from scratch: Boldness in Business’.

Lord Bilimoria CBE DL is the founder of Cobra Beer, Chairman of the Cobra Beer Partnership Limited, a Joint Venture with Molson Coors, and Chairman of Molson Coors Cobra India. In the Monde Selection, one of the most prestigious quality awards in the world for beer, the Cobra range have collectively been awarded a total of 94 Gold medals since 2001, making it one of the most awarded beers in the world.

Watch the lecture, filmed in the College Hub, and find out what it takes to build a global brand.

About the Bynum Tudor Fellowship

The Bynum Tudor Fellowship is named after the late Bynum Tudor, a great friend of the College. It aims to establish new approaches to sharing, integrating and developing professional and academic knowledge. The Fellows are dynamic and innovative thinkers from the worlds of politics, education, business, and the professions, who as members of the College are able to influence the extent and quality of Oxford’s involvement in the world of professional learning. The first Fellow was appointed in 2004. Previous holders include Nobel Prize Winner Archbishop Desmond Tutu; UN Under-Secretary-General and Executive Director of UN Women, Phumzile Mlambo-Ngcuka; film producer Lord David Puttnam; Chairman of L’Oréal UK and Ireland, Lady Sylvia Jay; Chairman of Motorola, Sir David Brown; and, most recently, Dr Marcy McCall MacBain, Director of the McCall MacBain Foundation.