Professor of Marketing, King's College London
BA University of Leeds
PGCE, UCL Institute of Education
PhD University of Leeds
Douglas West is Professor of Marketing at King’s College London. His main fields of interest are marketing strategy, marketing management and marketing communications. He has published widely on advertising and marketing, has held editorial posts, and sits on a variety of editorial boards. He is currently working on a study of the contexts of managerial intuitive and analytic thinking.
West, Douglas, John Ford and Essam Ibrahim (2015). Marketing Strategy: Creating Competitive Advantage, 3rd Edition, Oxford University Press, Oxford, 571 pages. [ISBN: 978-0-19-968409-0]