Associate Professor of Marketing
Saïd Business School
BSc Florida; MBA, PhD Pittsburgh
Felipe Thomaz is an associate professor of marketing whose research focuses on empirically modelling marketing strategy issues. Currently, this research is leading to the incorporation of social networks into the understanding of black markets (digital or otherwise) and strategies developed to stunt their growth and proliferation. His research additionally involves questions of social networks’ impact on brand and firm performance, the behaviour of consumers in digital marketplaces and interactive marketing channels, as well as the development of managerial metrics that rely on abundant and timely social media data. This research on social media, digital markets, and strategic firm and brand networks includes publications in the Journal of Marketing and Journal of Service Research.
Raised in Sao Paulo, Brazil, Felipe received his PhD in Marketing from the University of Pittsburgh. He also holds a master’s degree in Marketing and Finance from the University of Pittsburgh, as well as a bachelor’s degree in animal sciences from the University of Florida. Prior to joining Oxford, Felipe taught at the University of South Carolina.
Felipe’s teaching responsibilities have included Marketing Management, Brand Management, Social Media Marketing and Social Media Analytics in the Professional MBA and part-time MBA programs, as well as a number of executive courses taught throughout the United States and Brazil.