Optimising Performance of Sports Business

We invite Kellogg College members to explore how artificial intelligence is reshaping decision-making in the business of sport. The session will introduce a series of practical thought paradigms and real-world examples that show how AI is influencing strategic investment decisions, performance evaluation, and organisational behaviour within sport.

Speakers:

• Kellogg College alumni Faisal Bin Jamil
• College Fellow Anthony Harris

Faisal Bin Jamil (Modern Middle Eastern Studies, 2010)

Faisal is a Jordanian investment executive with a proven track record across sports and strategic investments. A member of the Jordanian Royal Family, he is a graduate of Kellogg College of University of Oxford, and Imperial College London.

He previously served as CEO of Infinity Sports, where he led the platform’s international expansion and oversaw the structuring and execution of multi-jurisdictional sports investments. His work focused on governance, ownership structures, and the professionalisation of club operations, contributing to Bahrain’s emergence as a credible and engaged participant in global sports investment.

Faisal has deep operational and strategic expertise in professional football, most notably through his leadership role at Córdoba CF. Following the club’s acquisition out of bankruptcy, he was closely involved in a comprehensive restructuring that saw Córdoba progress from Spain’s fourth division to LaLiga Segunda. This transformation is widely regarded in Spain as a benchmark example of sustainable club rebuilding and governance reform.

Faisal currently serves as Group CEO of Short Circuit and as a board member of Infinity Sports, where he remains actively involved. At Short Circuit, he is leading the company’s expansion across multiple geographies, with the aim of advancing the application of data analytics and technology to reshape decision-making, governance, and performance across data-driven industries.

Dr Anthony Harris

Dr Anthony (Tony) Harris is a Visiting Academic at the Department of Computer Science and Technology, University of Cambridge, and Director of Studies in Computer Science at Emmanuel College, where he is also a Fellow and teaches Middle English and Medieval Studies. He is a Graduate Tutor and Associate at Clare Hall, mentors and lectures on the Accelerate entrepreneurial programme at the Cambridge Judge Business School, and holds visiting and honorary positions at Kellogg College and Regent’s Park College, Oxford. He is also a Fellow of the Higher Education Academy (FHEA).

Please note that this event will take place in person and will also be live streamed. Please register if you wish to attend the online session.

This event is open to all College members and Kellogg students.

Open to: Members of Kellogg College, Staff, Students,